BANCOS

Since its establishment in 1988, the BANCOS brand of G&H Bankensoftware AG has become a trusted software developer for banks and fintech companies. With the goal of modernizing the brand presence, BANCOS faced challenges such as restructuring its product range and enhancing its online presence.

The design efforts focused on rebranding as well as UI/UX product design. The rebranding included redesigning the logo, developing key visuals that represent the diversity of software services, and creating an expandable design system that accommodates future product lines. This also involved designing the website and various marketing materials such as checklists, whitepapers, trade show booths, and business papers.

In collaboration with the marketing department, a new visual identity was created for BANCOS—based on a square logo that symbolizes strength and stability. Dividing the square into nine segments creates a flexible design grid for various key visuals that remind of pixels or QR codes, symbolizing the transformation of the BANCOS brand.

In the area of UI/UX design, the user interfaces for customer onboarding and online banking processes were extensively optimized. This included user testing and prototyping to enhance the user experience.

More infos → bancos.com