ENDE

About Ina Nixdorf

A curious mind.An eye for the bigger picture.

20+ years of experience across agencies, start-ups and brands, from team lead to founder of Studiomood. I connect the dots between brand, interface, systems and code, with an eye for detail and a passion for good design.

I like to dig deep, ask questions and find clarity in complexity. I want to understand things, not just know how they work. And when I’m fully immersed in something, I tend to lose track of time. That’s usually when the best ideas happen.

Outside of work? Good food, great music, deep conversations and the unexpected.

Portrait of Ina Maria Nixdorf, UI/UX designer

Vita

  1. Founder & Principal Designer

    Studiomood Ltd (Paphos, Cyprus)2026 — now

  2. Freelancer UI/UX Design

    Ina Nixdorf Mediendesign (Berlin)10/2011 — 2025

  3. Communication Design, Bachelor of Arts

    Hochschule für Technik und Wirtschaft Berlin2011 — 2017

  4. Team Lead Design & QA Screen Design

    Unister GmbH (Berlin)09/2009 — 09/2011Personnel responsibility (12 employees) and resource planning

  5. Junior Art Director

    Lecker Werbung GmbH (Berlin)12/2008 — 08/2009Conception and design of campaigns, websites, e-mailings, microsites

  6. Media Designer

    Cera & Toys (Thuringia)02/2008 — 11/2008Online shop screen design, print products, product development and image editing

  7. Media Designer

    XXL Digitalprint GmbH (Heiligenstadt, Thuringia)07/2007 — 01/2008Print media design and prepress

  8. Media Designer for digital and print media, dual apprenticeship

    Webdesign agency Jokerbyte (Mühlhausen, Thuringia)Walter-Gropius-Schule Erfurt08/2004 — 06/2007

  9. Internship, Media Design

    Webdesign agency Jokerbyte (Mühlhausen, Thuringia)08/2003 — 07/2004

FAQ

Who is Ina Maria Nixdorf?

Ina Maria Nixdorf is a UI/UX designer and creative technologist with more than 20 years of experience. She combines strategy, concept and visual design with technical understanding, bridging design and development. Her focus: digital products and design systems, from brand positioning down to the individual component. She works through her studio Studiomood Ltd.

What services does Ina Nixdorf offer?

Strategy and concept development, UI/UX and product design, interactive prototypes and design systems, from tokens and components to developer handoff and implementation. She designs SaaS products, apps, websites, e-commerce and web applications, including product configurators, from wireframes to high-fidelity mockups and styleguide documentation. Alongside this: brand design, key visuals and visual concepts, design leadership and mentoring, end-to-end project lead, quality assurance and design reviews, and facilitation of brand workshops and design sprints.

Who does Ina work for?

She works directly for companies as well as with agencies and product teams that build digital products or want to develop their design foundations further, in Germany, across Europe and internationally.

What does a design system include for Ina?

For her, a design system is the shared foundation of a brand and its digital products, connecting the big picture with every detail of the interface. It covers principles, image style, tone of voice and UX language, components and documentation, and a layered token structure: from primitive tokens through semantic and theme tokens to grid, spacing and layout. Everything is defined precisely enough for AI tools to read and apply, across multi-brand systems too.

Does Ina also develop apps?

In client projects, she focuses on strategy, concept, UX/UI and prototypes. Her share of the technical build depends on scope; development can also be handed over to a dev team. She builds her own app, Monotime, herself.

What is Monotime?

Monotime is Ina’s own time-tracking app (coming soon). She handles product concept, UX/UI design and the technical development herself. This hands-on experience feeds directly into her concepts, prototypes and her collaboration with developers.

How does Ina use AI in her work?

Throughout the process: for design systems in Figma, working prototypes, custom WordPress plugins, widgets and tools, websites and apps, image and video generation for interactive key visuals, and process automation. Well-structured design systems give AI direction, so she documents components, image style, tone and UX language accordingly. AI speeds up the work; design decisions and quality control stay with her.

Which industries has Ina worked in?

Among others: agencies (Saatchi & Saatchi, Interbrand, Metadesign, ganztags., uppr, Navos, Medienmixer, Prepublic, Amistudio), banking software (BANCOS), education (Cornelsen, MeinUnterricht, Friedrich Verlag), quality management software (Qualido), beauty and e-commerce (Kryolan / Screenface London), health and wellness (etoka, remood), publishing and media (Handelsblatt, WeltN24, Wirtschaftswoche), fintech (N26, German Block Tech) and tech (Soundcloud, Scout24, Amazon).

Where is Ina based and does she work remotely?

Ina is based in Paphos, Cyprus. Before that, she lived and worked in Berlin for 18 years, studied there and led design teams, and she remains closely connected to the city. Through her studio Studiomood Ltd, she works with clients in Germany and across Europe, remotely or on site, in English and German.

Why “What you see is what you get”?

The phrase comes from 1980s desktop publishing: software that let you work directly on the finished layout instead of code. Around the turn of the millennium, the idea made its way to the web. Ina knows both sides: she wrote her first HTML by hand in 2003. Today the principle is taking on new meaning. In a time of AI-generated mock-ups and polished pitches, clients need to trust that the design they approve is the product they get. Design systems and design-to-code close exactly that gap. And on this site it’s literal: what you see is her work, what you get is her experience.

How can I start a project with Ina?

Send a short brief to info@inanixdorf.de or call +49 1523 412 7777.